How many folk who buy fitba tops know (care?) that they’re just walking adverts for whatever brand is emblazoned across it at nipple-level?
I suppose the same applies to me and my music shirts, it used to be a sign of allegiance in my teens, now it makes me smile, so I don’t care. Everything’s a product these days isn’t it.
I don’t like bike wear, I think it lacks in many ways, design and materials. It’s as if they use up all their juice doing the shorts and do everything else on a Friday afternoon.
But, I just bought some bikewear, the fit isn’t the best on me, although the fabric seems nice enough. I bought it purely for the advent on it. On it? It is an advert. Just imagine my face when I saw it, I’m now proud to support my local team.